Sign In
Shopping cart
|
My account
|
My wishlist
Your shopping cart is empty
Search:
Course Catalogue
Certification
Tuition and Fees
What to Expect
New Student Registration
Logging In To My Courses
ANGEL Orientation
Advantages of Online Study Programs
Unique Program Features
Contact Us
Course Information
New Student Registration
Returning Students
Current Students
Calendar
FAQs
About Us
Online Training
>
Course Information
>
Course Catalogue
Introduction to Strategic Marketing (09101MS)-
Click here
to register/purchase
This course introduces students to understanding and recognizing target markets and developing specific programs to their needs.
Course Lessons and Objectives:
Lesson 1
Define marketing and its key elements.
Understand why marketing is essential to your bowling center’s success.
Lesson 2
Compare your center’s marketing budget against industry standards.
Identify your center’s marketing emphases and approximate percentages of the marketing budget that are dedicated to each focus.
Lesson 3
Define “ROI” (Return on Investment).
Calculate ROI for a marketing campaign.
Evaluate the success of a marketing campaign.
Building and Retaining a Customer Base (10201MS)-
Click here
to register/purchase
This course walks students through the process of attracting new customers to the center, then transitioning them to loyal, repeat guests.
Course Lessons and Objectives:
Lesson 1
Grasp the potential of the open-play market for your center’s future.
Understand the multiple segments that make up open play bowlers.
Relate the various programs offered by BPAA to increase youth participation in your center.
Evaluate ways to transition bowlers from casual to recreational bowlers.
Lesson 2
Establish a method of tracking league dropout and a plan to lure them back.
Learn how to maintain leaguers’ interest.
Identify potential league bowlers from your current customer base and via outside sales.
Determine effective incentives and promotions to bring in new league members.
Lesson 3
Analyze ways to develop events business in your center through targeted marketing.
Evaluate the variety of promotional options available to the center.
Learn how to use your facility as a showcase to the local community and transition event bowlers to committed league bowlers.
Customer Demographics and Segmentation (10202MS)-
Click here
to register/purchase
This course demonstrates how to define different customer segments based on common characteristics and how to capture customer information for the development of a functional database.
Course Lessons and Objectives:
Lesson 1
Track and adjust evolving demographics.
Define opportunities based on demographics, and generational preferences, in your target marketing area.
Evaluate options that meet the needs of consumer segments.
Lesson 2
Identify gaps in programming for each demographic near your center.
Build and maintain an accurate database of bowlers and prospects.
Initiate marketing that combines demographics research and database records.
Marketing Plan Development (10CPMS)
This course is a specialty certification capstone project. A student must complete all certification tract courses before enrolling in a capstone project.
This capstone project requires students to complete a series of assignments as they design an annual marketing plan that can then be implemented in the center.
Capstone Projects Topics and Objectives:
Online Training
Course Information
Course Catalogue
Certification
Tuition and Fees
What to Expect
New Student Registration
Returning Students
Current Students
Calendar
FAQs
About Us
Management Schools
Training Aids
News
Webinar/Seminar Handouts
Featured course
Food and Beverage
An essential part of successful bowling businesses today, the food and beverage industry is a uni...
What people are saying
“According to a 2009 meta study from the Department of Education: 'Students who took all or part of their class online performed better, on average, than those taking the same course through traditional face-to-face instruction.' Students who mix online learning with traditional coursework (i.e. blended learning) do even better.”
– Study from Department of Education
(2009)
<
1
2
3
4
5
6
7
8
9
>
Stay connected
Newsletter
E-mail:
Bowling University
Bookmark & Share
Online Training
Course Information
Course Catalogue
Certification
Tuition and Fees
What to Expect
New Student Registration
Returning Students
Current Students
Calendar
FAQs
About Us
Management School
Bowling Center Management
Entertainment Center Management
Registration
Training Aids
Coach It Up
Skills Center
In-Center Virtual Training
Downloads
Links